Dobson Communications Press Release
Contact: Brian Dobson, DobsonPR.com, 203-894-9240, bd@DobsonPR.com
(09/30/08) Bestselling Author Dr. Barry Sears Writes Toxic Fat, Following His #1 New York Times Bestseller The Zone
Media Alert
Who:
Dr. Barry Sears, author of the #1 New York Times bestseller The Zone,
releases his newest revolutionary book, Toxic Fat, on September 30,
2008.
What: Toxic Fat starts with the premise that “if you’re
fat, it’s not your fault”. The underlying cause of obesity is not due
to a lack of willpower, but due to increased production of toxic fat
caused by recent changes in the America diet. In particular, a Perfect
Nutritional Storm has been created that activates a “fat trap” in
genetically predisposed individuals as well as increasing their
hunger. Because of these changes, simple slogans like “eating less and
exercising more” will never work for the vast majority of obese
individuals. Dr. Sears presents a clinically proven dietary program
that reduces the levels of toxic fat, the driving force behind the
growing epidemics of obesity and diabetes.
Why: Being
overweight is not due to a lack of willpower; the problem lies in our
genes. Dr. Sears explains that virtually all the dietary advice given
by other obesity experts is dead wrong. Losing weight and keeping it
off requires rebalancing of hormonal signals in the brain. These
signals have been radically altered by recent changes in the American
diet induced by governmental agricultural policies started in the
1970s. More importantly, Dr. Sears has presented realistic way out of
our obesity epidemic that threatens our health care system. A quick
synopsis of “Toxic Fat” can be found at www.toxicfatthebook.com.
When: As interview schedules and deadlines permit.
Where: Bestselling author Dr. Sears is available for interviews, in person and phone.
How: To arrange an interview with Dr. Sears, contact Brian Dobson at either bd@DobsonPR.com or 203-894-9240.
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